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5 features to include in your Academy Brand

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Being generic these days is a death to branding. There simply is too much noise. So how can you get out of generic Academy branding mode and make yours more relevant? The answer is to know your audience and speak directly to their interests.
A strong Academy brand aligns your business, culture, and reputation. It gives job seekers a glimpse into what it is like to work for your company. Here are Hadfield Educations 5 important things that you should include in your Academy brand.

1. Growth

For growth there are 3 main areas that you should focus on:
Career progression. Are future employees going to be forever pigeonholed as the ‘junior teacher’ – or is there a clear opportunity and path to progress up the ladder?
Professional development. Are there programmes and processes in place to build on the skills they already have?
Personal development. What kind of new experiences are likely to be on offer? Examples might include opportunities to academy trips, allow for a better work/life balance by introducing dynamic working hours (not just stuck in the Academy).

2. Let employees help create an authentic branding message

A day in the life of…
This is a campaign that you really should take note of. It simply shows a day in the life of your employees. A fun one to include would be an employees morning from getting ready for work, leaving their house, arriving at the Academy ( to give the audience a look at the office environment), benefits – free lunch, coffee breaks, games room etc. and diversity of teammates.
It only has to be a one minute video but it gives the audience a feel about what it is like to work for your Academy and shows the passion the person in the video has for their job.

3. A picture tells a thousand words

Portraying your Academy is important, so stock images are a big no, no. Get a photographer in for the day and have them capture high-quality images of real people at work. This can really bring to life the work environment, dress code and the people that your audience may be working with. Why not take a camera along to some of your team events/days out to show the fun side of what it’s like to work for you.
Or have team members upload their own images to your social media platforms with your own customized hashtags.

4. Location, Location, Location

It’s the small details that matter and your companies location is one of those. We have all done it before. You find a job that you are really interested in and you google to find the location and if you can get there by car, bus or train and how long the commute will take you. This is one you should include as it could be the difference if a job seeker applies for your role or not. If your company provides its own company bus or if you offer discount travel mention that also. Make your company accessible to your audience.

5. Craft powerful job descriptions

When it comes to job descriptions people want the basics – having a standard list of requirements, qualifications, years of experience and roles/responsibilities is effective. Indicate how the job functions within the organization and who the job reports to, while also including an overview of benefits, salary, schedule and any other perks. Try and avoid using buzzwords in your job titles also people tend to avoid these.

8 SOCIAL MEDIA STATISTICS YOU NEED TO KNOW IF YOU’RE RECRUITING

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7% of candidates use Facebook compared to just 35% on Twitter

Although you’ll often see companies tweeting about live vacancies Facebook actually has more active candidates. Recently Facebook has released the ability for company pages to post job vacancies and subsequently review the application they receive, all within Facebook.

59% of candidates use social media to research companies they are interested in

As well as reviewing information on company careers pages 59%of candidates will also check out company social channels to gain an insight into company culture and the work environment.

48% of candidates used social media in the search for their most recent job

In a study conducted by Jobvite, nearly half of candidates reported that they use social media when searching for their most recent job.

69% of active candidates are more likely to apply for a job at a company which manages its employer brand

By having a presence on social media, candidates will be more trusting of your brand. Make sure you are responding to reviews on your social media pages and Glassdoor, regularly posting and sharing updates that reflect your company values.

Facebook has more than double the number of active candidates compared to LinkedIn and Twitter

83% of candidates are active on Facebook. This is compared to 40% on Twitter and 36% on LinkedIn.
Job posts get 36% more applications if accompanied by a recruiting video

The type of content you share affects who you reach and how many applications you receive for instance, job posts get 36% more applications if accompanied by a video.

Facebook vs. LinkedIn

There are more job seekers on Facebook than on LinkedIn. However, unless you have a paid strategy, your posts are more likely to be viewed on LinkedIn compared to Facebook. Having said that, due to Facebook’s algorithm, your job postings will feature on the news feeds of people you engage with the most. By creating a loyal following and engaging with your fans your job postings have a greater chance of being viewed by people interested in your brand.

87% of recruiters use LinkedIn but only 55% use Facebook

There’s no denying that LinkedIn is saturated with recruiters going after the same candidates. On the other hand, only 55% of recruiters utilise Facebook for sourcing.

Companies with an integrated approach to talent management have an 87% greater ability to hire the best talent

*The most important statistic in this post*

There can be varying reasons as to why one social network may work more effectively than another when recruiting. An example of this is that the majority of users on Facebook are active during non-working hours, the opposite to LinkedIn. By posting on multiple social channels and having an integrated social media recruitment strategy your chances of hiring quality candidates significantly increases.

Want to know more about how social media can enhance your recruitment strategy? Then get in touch

Could Job Hopping Benefit Your Teaching Career?

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Previous years job hopping has been regarded as a negative aspect and was seen that the individual clearly had trouble holding down a job or lacked commitment and focus on their job. Things are in fact changing and what previously was a deal breaker for a candidate could now be in their favour with the current climate.

Changing your job frequently is now common amongst millennials who can progress in their career by using different companies as stepping stones to their path to success, whereas previously this had to be done in one single organisation.

One of the most valuable traits was security when it came to potential employee hiring decisions. It indicated that they were more likely to stick around if given the job, than a job hopper. Nowadays having a number of jobs doesn’t mean that you’re a job hopper. Employers see this experience as you wanted to generate more skills and experience, in a variety of environments. So, do you agree? Do you think that job-hopping in this current climate can affect your career?

Here are a few of the benefits of job hopping:

1) Earn more

If you stay in the same job for years, you will be aware that pay-rises are few and far between and probably not as generous as you would hope for. By beginning a new role at a new company, it’s highly likely to result in your salary increasing and an opportunity for negotiation.

2) Gain new skills

Working in different jobs and companies will give you the opportunity to gain new skills, and you’re able to experience different processes and techniques. Remember that with every new role will come new experiences different colleagues and the varied responsibilities. This is always beneficial for your future career prospects.

3) Experience different company cultures

Job hoppers working their way through different companies throughout their career will experience a variety of company sizes, industries, and people. This quality will be attractive to potential employers as they will be filled with ideas and suggestions.

4) Move up the career ladder faster

Promotions can often take a while, and it all depends on the size of the organisation you’re in. It’s common that there won’t be a senior position available within the company unless someone leaves and you can’t guess when that will be.

If you prove yourself and convince your boss that you deserve an opportunity then you can remove all these stigmas, and you can go to where the vacancies are rather than wait around for the opportunity to arise.

5) Multiple employers on resume

Some employers are hesitant when it comes to hiring people whose CV demonstrates short stints at various companies, although some do love that people have a diverse background. Multiple cultures that consist of different management styles and responsibilities can create a well-rounded employee- believe in yourself!

How Body Language Can Become your Teaching Advantage!

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Teacher-interview-dress-male

Body Language: You’ve worked exceedingly hard to get this significant interview or you are working with a new group for the first time. You’ve designed and rehearsed your lesson plan so that it’s perfect, and your CV is a dream for a headteacher to read. At critical moments like this, don’t allow sloppy body language to let you down, after all, it is the unspoken barrier between you and success.

 

“Your gestures, voice tone, rate, and volume can all have a profound effect on the success of your negotiations, job interviews, and Teaching meetings,” says Dr. Carol Kinsey Goman, author of The Silent Language of Leaders: How Body Language Can Help. “You only have seven seconds to make a first impression and establish credibility, trust, power, status, warmth, and empathy.”

 

Learn to send honest signals with these ten simple reminders below:

  • Lean Forward

We don’t tend to lean forward but leaning towards the employer during a conversation will signal commitment in a conversation and also show that you are engaged and have their full attention.

  • Open your arms

Whatever you do don’t cross your arms. You will come across as defensive within many cultures and contexts. Your arms crossed will show a defensive and closed approach to the interviewer, and they may take it that you’re not interested. Keep your arms open so that you’re fully involved. Data shows that you retain 38% less information when your legs and arms are crossed. So open those arms and your mind!

  • Don’t point

Were you ever taught that it was rude to point? Well, it is! Soften your gestures. Instead of a point you could try a full-hand point or chop, so that way it comes across as passion and not negative (unless you want to portray aggression!)

  • Smile (honestly!)

A normal smile is just the mouth, but when you’re genuinely smiling, you’ll also be using your eyes. A genuine smile will draw anyone in, and it will show you’re happy to be there. It will melt hearts and soothe your nerves!

  • Positive eye contact

When you make good eye contact, you’ll build trust easily and as a big bonus, it’ll show you’re engaged and interested. Studies say that people are less hostile and negative when they look into your eyes. So make sure to use your eyes for contact and gain trust!

  • Use fewer gestures

Let your hands rest on your sides or your lap.- This all depends on if you’re standing or sitting. Whatever you do don’t crack your knuckles and remember not to rub your hands, because to an interviewer it can indicate that you have a closed deal.

  • Use a lower vocal range

Say “um hum” a few times before you answer any long questions to bring your voice range down. Speak at a slower pace and avoid the slang.

  • Strike a pose

Powerful people with a high status are definitely not afraid to use the space in a room. Research shows that if you do a ‘high power pose’ — think Wonder Woman — and hold it for two minutes, your testosterone level raises and cortisol level lowers. Your confidence will shine through – try it!

 

  • Embrace the power of touch

Are you aware that if you reach out and touch someone they are more likely to say yes and go along with your request? Touching an arm created a human bond almost immediately as long as you do it with a combination with other honest communication.

  • Watch the feet

“Feet hold secrets,” says Goman, “because they are the least rehearsed.” Are you aware that feet point to the person you prefer? Whereas feet positioned close together can be seen as a timid stance but feet far apart display confidence. Use this to read somebody’s body language and at the same time stay in control of your own.

 

You may not be aware of your body language, and you may already be sending powerful signals to the receiver. Using smart body language, you’re more likely to reinforce your goals rather than being a distraction. The rise of technology and nonverbal communication is now of high importance due to the visual technology revolution. Try taking centre stage and boost your body language IQ!

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